Hollywood screenwriters like to talk about wants versus needs for characters. In 2006 Al Gore announced his “want” with his landmark movie, “An Inconvenient Truth.” He pointed to the ultimate problem of global warming and announced that he wanted very much to stop it. But then the question to ask (that he never really did) was, “What do we NEED to achieve this goal?” The specific answer was 60 votes in the U.S. Senate for significant climate legislation. And even more specific would have been a plan for how to change minds to achieve those votes. That was never addressed. Lots of science, very little politics. And now, on Meet the Press this week, he was once again blaming the right for everything and calling them “deniers,” but not addressing that fundamental question of how to change minds. Still.
For decades Al Gore has talked about how he wants to end global warming, but he’s never answered the question of how to change minds. Still.
HOW DO YOU CHANGE MINDS?
One of my best friends from my science days, now a senior scientist at NIH, sent me an email yesterday asking me this simple question. He, of course, asked it in reference to all the work I’ve done with narrative structure, the structure of stories, and the anti-science movement in general. My answer was basically I don’t know.
This is the same question that Al Gore should have been addressing in 2006 with, “An Inconvenient Truth,” but he didn’t. He hosted a movie that presented a huge amount of scientific evidence, wrapped in a moralizing tone of shame on us if we don’t fix this.
The result, 16 years later was his appearance yesterday on NBC’s Meet the Press where host Chuck Todd seemed to call him a visionary for having foretold all the climate mess we have today.
BUT … DUDE, WHERE’S MY “WOW INNOVATION” AWARDS?
Yes, Al Gore foretold disaster, but he failed to provide a realistic plan to avert it. What happened?
Why wasn’t a couple hundred million spent on experimentation to see how to actually change minds on the climate issue?
At the core of changing minds is communication. Why wasn’t there an explosion of experimentation and exploration on communication, sponsored by the major foundations who by 2011, when I gave my, “Dude, Where’s My Climate Movement,” talk at the 50th anniversary of World Wildlife Fund were already spending hundreds of millions of dollars on climate. Why wasn’t there a gigantic initiative underway to answer this most important question of changing minds?
But there never has been. The climate movement has spent a fortune throwing science at the public, but where have been the experimental, exploratory projects on communication? At the end of that 2011 talk (at 22 minutes) I told the story of the group at CDC who created the Zombie Disaster Preparedness Kits project that won the “Wow, Innovation” Award from a professional advertising society then asked verbatim, “Why isn’t the climate community winning Wow Innovation awards?”
SERIOUSLY, WHERE IS THE INNOVATION?
More important to me — as we prepare this fall to run our ABT Framework Narrative Training program with major organizations like Pfizer, Genentech, the World Bank, the Federal Aviation Administration (FAA), the National Park Service, the U.S. Forest Service, the Georgia Medical School Consortium, the National Atmospheric and Oceanic Administration, and lots and lots more … I have one over-riding question, still.
Why are none of the foundations interested in even talking about the ABT, and why is there not an initiative to address the real question that Gore never has been able to answer.
Sorry, but somebody needs to point this stuff out. Last month the U.N. released a Public Service Announcement (PSA) in advance of COP 26 that had almost all the same narrative elements of the greatest television commercial ever produced. All but one thing — NARRATIVE INTUITION. Dummies. Boring dummies. Worse, LECTURING boring climate dummies. Since when do we need a lecturing dinosaur?
Two Short Pieces intended for the entire planet. One, concise and smart. The other … a lecturing dinosaur who went on and on and on with a confused lecture. Why?
Here’s what the dinosaur (sadly, voiced by comic genius Jack Black) said. White is off the narrative. Blue is set up. Red is problem. Purple is sidebar. Green is solution.
WANNA SEE HOW CLUELESS THE CLIMATE MOVEMENT IS?
Who wants to be lectured to in this day and age? Not me. Not anyone young who isn’t a climate worshipper.
Once upon a time there were leaders with powerful NARRATIVE INTUITION who roamed the planet. One of them was the great innovator Steve Jobs.
THE APPLE COMMERCIAL (1984)
In 1984, Steve Jobs’ company, Apple, produced a television commercial that many experts point to as the great television commercial of all time (though important to know that his board hated it). It had simple narrative structure which was basically this:
AND – gray zombie workers lifelessly view a giant screen giving commands BUT – a rebellious woman in red shorts runs in and throws a hammer that shatters the screen THEREFORE – tag line, “Apple is introducing MacIntosh, 1984 won’t be like 1984”
THE UN DINOSAUR COMMERCIAL (2021)
Last month the U.N. produced a PSA for COP 26 with similar structure, almost…
AND – the UN general assembly is meeting as per usual BUT – a dinosaur takes the podium THEREFORE – therefore we get … a 1.5 minute rambling lecture???
Do you see the similarities in the first two parts — the set up and twist? Then do you see the difference between the CONSEQUENCE elements?
One had the narrative sensibility to know to get out quick once the point is made.
The other droned on and on and on, wasting the talents of a great comic actor (Jack Black, the voice of the dinosaur) and then even worse, the day it was released, Rachael Maddow on MSNBC raved about the spot, basically calling it a masterpiece.
WHO WRITES THIS STUFF?
Look at the narrative structure of the 1.5 minute lecture. It’s a big stinking pile of DHY (Despite, However, Yet — the overly narrative structure).
It’s all so symbolic of the entire climate movement of the past two decades, sort of beautifully so. It’s been one big movement of lecturing the public, scolding them, bombarding them, and then retreating in confusion as nobody listens.
As veteran Democratic party strategist James Carville talked about last spring in VOX, it’s really been the worst communicating movement in the history of the planet. He said, “Let me give you my favorite example of metropolitan, overeducated arrogance. Take the climate problem. Do you realize that climate is the only major social or political movement that I can think of that refuses to use emotion? Where’s the identifiable song? Where’s the bumper sticker? Where’s the slogan? Where’s the flag? Where’s the logo?”
I gave a talk a decade ago titled, “Dude, Where’s My Climate Movement?,” for the 50th anniversary of the World Wildlife Fund. Things were bad back then. They’ve only gotten worse.
And now the hero and presumed darling of the entire climate movement, Greta Thunberg, is turning on the entire movement with her “Blah, Blah, Blah,” critique, which sounds a lot like, “And, And, And.” She’s labeling them as boring, and failing to solve problems.
A year ago the idea of an ABT course wasn’t even a twinkle in the eyes of the dozen of us now running it. We’re probably at about 400 graduates with the course sizes ranging between 30 and 50 participants. Next week we will complete our 200th Working Circle (the spin-off exercise that goes with the course). The ABT Framework is spreading, the course is booked into the summer, it produced a book and model for development, and we’re now at work on a big event with National Park Service for April 14 — details to emerge soon!
A NEW 4 MINUTE VIDEO on the strengths of the ABT Framework from two of our long time instructors Drs. Nancy Knowlton (Smithsonian Institution, Member of National Academy of Sciences) and Dianna Padilla (Dept of Ecology and Evolution, Stony Brook University)
Last March the pandemic set in and I decided to commit the rest of my life to nothing more than playing tennis and surfing. But by April I was bored.
A surf buddy was describing the online course he was developing for his work in child behavior. Before he could finish I caught the next wave in, called my Story Circles co-instructors to pitch the idea, within three days we announced it on Twitter and by the end of the week had filled all 50 slots.
This week we finished the 10th round of the course (with fisheries folks), next week we’ll finish the 11th round (sponsored by NSF, with museum systematists and taxonomists). The following week we’ll begin the 12th round (with National Park Service). The next month will be the 13th round (with Ecological Society of America). Several more rounds are coming together, heading into the summer.
I could say tons of great things about it, but the best things said to date are in the 4 minute video above featuring Nancy Knowlton and Dianna Padilla. Both have been part of the course from the start. Their set presentations in the course (on the Narrative Spiral and Proposal Writing, respectively) have become mainstays, as we continue to evolve our understanding of this incredibly powerful communications tool, the ABT Framework.
NEWS FLASH: No president has ever given an inauguration speech like this. Somebody smart is writing speeches for Biden that have PUNCH. Not even Trump gave speeches like this.
IT’S THE FORM
Someday the NY Times and Washington Post will learn how to analyze the FORM of speeches instead of only CONTENT. They don’t seem to grasp that communication consists of two parts. The result is dull inductivist random walks like this one in the Washington Post where they just searched key words (any junior high school student could do the same).
But something is going on with the FORM of Biden’s speeches. His inauguration speech was unlike ANY other inauguration speech in form, and I’m willing to bet ANY speech from a president, ever. Total. All of them.
Even Trump, with all his bellicose bleetings, still produced speeches of mostly paragraphs. Just look at the structure below of Biden’s speech compared to a sample from one of Obama’s inauguration speeches. It’s fascinating.
DOIN’ THE DOBZHANSKY
The Dobzhansky Template is a tool to help find the one word theme at the core of a text. Whoever is writing Biden’s speeches, they found lots of one words for him to present.
Previous to Wednesday’s Inauguration speech I heard two speeches from Biden that made me sit up and say wow, something’s different here. The Narrative Index scores have not been that high (the Inauguration was an 18, see figure below), but they’ve had a punchiness to them that stands out.
Here are representative samples of the inauguration speeches of Obama and Biden. Whoever wrote the Biden speech, that person has my automatic respect, admiration and interest. Let’s hear more of it — way to make traditional dull communications punchy.
The Narrative Index is the ratio of BUTs to ANDs, multiplied by 100 to make it a whole number.
Trump speechwriter Stephen Miller is not just qualitatively dull — you can actually see his dullness in the narrative metrics of the speeches he writes. It’s been on display since the start of his speechwriting for Trump. The Democrats should hope he continues to be the (uninspiring, confused and narratively amateurish) voice of Trump.
DONALD TRUMP’S RNC ACCEPTANCE SPEECH, just like all of his speeches that are written by Stephen Miller, was dull, flaccid, and devoid of narrative strength. This is not just me saying this — it’s the numbers.
NARRATIVE METRICS REVEAL ALL
Communication has two parts: CONTENT and FORM. Everyone talks about the content of Trump’s speeches, but it’s the form of speeches that determine whether they have lasting impact. Or not.
In 2015 I published my book, “Houston, We Have A Narrative”(University of Chicago Press) in which I first presented the ABT Framework. This led to two simple metrics for analyzing narrative structure which are:
The poor communication skills of Clinton’s campaign were examined in painful detail in the 2017 bestseller, “Shattered: Inside Hillary Clinton’s Doomed Campaign.” In contrast, Trump communicated skillfully right up until March of this year when he finally ran aground with the problem of split narratives (economy vs health, which Dr. Dianna Padilla and I quantified in May in an article in Medpage titled, “COVID Leadership: Trump vs Cuomo”).
So there’s been this shift in Trump’s communication dynamics, but it’s actually the second major shift. The first one took place back in 2016 once he secured the Republican nomination. It was the appointment of Stephen Miller as his main speechwriter.
STEPHEN MILLER: THE VOICE OF DULLNESS
In June, 2016 Trump secured the Republican nomination and two things occurred. First, he shifted to using a teleprompter for his speecheswhich previously had been wildly spontaneous and off-the-cuff. Second, he brought on Stephen Miller to write his more formal speeches.
From then on, his speeches fell largely into two groups:
FORMAL (written by Stephen Miller) – safe, boring, low N.I., high A.F.
INFORMAL (written by Trump or unscripted) – barn burning rants, high N.I., low A.F.
Look at the formal speeches — routinely below 10 for the N.I., often above 4.0 for the A.F. What that shows is the “And, And, And” structure which is largely non-narrative — just expositional.
Then look at the informal rants — rocketing up in the 40’s for the N.I., with the sparse use of “and” producing A.F. scores below 3.0. That is Trump at his most powerful when it comes to mass communication (and I’m not talking about communicating to the academics who are nauseated by him — I’m talking about the masses of America). The prevalence of the word “but” reflects the ABT (And, But, Therefore) narratively structured form.
THEREFORE … MY ABT STATEMENT ON STEPHEN MILLER
It’s very cut and dried. The bottom line is that when Stephen Miller is involved, there’s little narrative structure, just a lot of “And, And, And” (I had several friends text me during Trump’s RNC speech asking, “Doesn’t this seem like a lot of And, And, And?”)
But when Trump sidelines Miller and takes control, he’s very ABT — punching away, producing the version of him that his followers love. Which leads me to my own ABT about Stephen Miller:
Stephen Miller is indeed the voice of a lot of unpleasant content in Trump’s speeches AND those speeches are offensive to Democrats, BUT he’s not good — he has no grasp of narrative structure, THEREFORE Democrats should hope Miller continues to write Trump’s speeches.
BUT … watch out if Trump eventually stops using a speechwriter and reverts back to doing it all by himself. If that happens, it will not just be offensive content, it may be delivered in a dangerously powerful way.
Look … (I hate it when politicians use that word, but sometimes I guess it’s needed) … this stuff isn’t that complicated. It’s about the ONE THING. It just needs to be a CLEAR one thing — not some vague statement about “building back.” Cuomo knew this in March when he began his daily press briefings (as Dianna Padilla and I pointed out in MedPage). Sadly, it’s still the same story. Why don’t Biden’s people realize this? This is THE DOBZHANSKY TEMPLATE for him: NOTHING IN AMERICA TODAY MAKES SENSE, EXCEPT IN THE LIGHT OF THE PANDEMIC. nothing. nothing. nothing. #NarrativeIsLeadership
WHICH OF THESE SLOGANS LOOKS MORE LIKE A CHRISTMAS TREE???
THE ONE THING
It just isn’t that complicated. There is ONE single overriding, over-arching story in this country right now — THE PANDEMIC.
Yes, the economy is a mess, but it clearly is not going to recover until the pandemic is dealt with properly. This needs to be the message. It needs to be the ONE THING (which is the title of the best selling book from 2012).
Biden needs to be running on ONE CLEAR SIMPLE MESSAGE — that he’s going to focus the entire nation’s effort on one top priority — returning this country to a HEALTHY state.
It needs to be his NARRATIVE, plain and simple. Narrative is leadership. “BUILD BACK BETTER” is … what? Build what back? And better than when? And what does that vision of the future look like?
HEALTHY is as much of a vision of the future as is needed.
Come on, Biden people, FIND THE SINGULAR NARRATIVE that everyone can rally behind (and know that more than a decade ago Nicholas Kristof pointed out the overriding importance of the singular narrative). Tell the public a STORY about how there will never be a vibrant economy until PROBLEM #1 — THE PANDEMIC — gets solved.
NOT WINNING? Marc Morano starts off making you think maybe he’s changed, but eventually hits full “Gish Gallop” climate contrarian speed. What is perhaps most fascinating in this 13.5 minute interview I did with him last week is his answer to my question of, “Are you winning?”
SOME THINGS NEVER CHANGE, MUCH
What’s different about Marc Morano? In 2007 when I first interviewed him for my movie, “Sizzle: A Global Warming Comedy,” he only had a handful of appearances in major media under his belt.
Now? When I asked him how many times he’s been on Fox News (in the video above), I expected him to say a couple dozen. Look at his answer — hundreds. He’s truly “a regular” there.
Who, among the climate movement, can be called “a regular” on any television network? Being “a regular” on a TV channel is media power, pure and simple.
Of course, media-obsessed Bill Nye ignored this warning. He was on the board of the Union of Concerned Scientists at the time. My friends there tried to talk to him about this but they told me, “He’s just gonna do what he’s gonna do when it comes to media exposure — he can’t get enough.” In 2012 he debated Morano on CNN with Piers Morgan as host. It wasn’t good.
INTERVIEWING MARC MORANO FOR OUR ABT FRAMEWORK COURSE
The course is 10 one hour sessions. I bring in a series of “likely suspects” as guests in the second half (scientists, filmmakers, actors, political strategists, business consultants, journalists, etc.). But this time decided to spice things up a bit by bringing in an inconvenient guest.
The powers that be got a little nervous at the possibility of a scene. The sessions include a chat log where the participants can type in comments and questions live. We all know the climate issue can get heated, so I opted to avoid potential drama by doing only a recorded interview which was 30 minutes. I cut down the interview to the 13.5 minute clip above which we showed to the course then discussed in depth.
MARC MORANO, THICK-SKINNED VETERAN
When I made my movie, “Sizzle: A Global Warming Comedy,” I ended up trading emails with legendary techno-thriller author-turned-climate “skeptic” (the term of choice at the time), Michael Crichton. He warned me in his first email that what I had experienced for criticism and trolling for my movie “Flock of Dodos,” about the attacks on evolution science, would pale in comparison to doing a film on climate.
He was pretty much right. Lots of scientists and environmentalists said rotten things to me because I gave “screen time” to climate skeptics (though by 6 years later when Robbie Kenner did the same thing with “Merchants of Doubt” where I guided him to Morano, the critics had gone silent — btw, wanna see one interesting detail — look at the Wikipedia page for this film — the two photos are of Oreskes and Singer with Morano getting only a trivial mention as one of the cast — then look at the trailer for the movie — it opens with, has quotes throughout, and ends with one guy — Marc Morano — what does that tell you?).
Some of my critics suggested I was somehow giving climate skeptics a big break. I wasn’t — my film never went much beyond the science world, and having accomplished all the goals I had (made back the money I spent on it, did over 100 public screenings at everywhere from NASA to the Smithsonian, had huge fun, and verified how utterly, utterly, utterly humorless so many environmentalists can be — the number of times my crew in Hollywood sat in our office shaking our heads at angry emails was tragic) I opted to never release it.
But yes, climate is an ugly, intensely polarized issue, that is not helped by the poor communication style of so much of the climate action crowd (exemplified in recent years by their decision to label their opponents as “deniers” in an effort to associate them with Holocaust deniers). Over the years, they have chosen to spew hatred from a distance while failing to ever engage in any sort of sophisticated analysis or experimentation when it comes to communication.
And they wonder why they fail.
MAYBE HE’S AT LEAST SLOWING DOWN
If you watch the video, you’ll see by the end I fall into pretty much of a “here we go again,” routine with him on each issue. I’ve heard it all before. His science on the ocean acidification issue is wrong (there are not as many winners as losers for this issue). His science on the California wild fires is wrong (there’s not much of a climate signal for the fires, but the experts agree there’s at least some). His science on coral bleaching is WAY wrong — trust me on this, I used to be a coral reef scientist, he has zero legs to stand on for this one.
The bottom line is that there is no point in engaging a climate skeptic on CONTENT. The engagement needs to be about FORM. If this isn’t clear to you, take our ABT Framework course.
The climate crowd never did show one ounce of communications savvy. If there’s one core principle to the legendary text, “The Art of War” which has been the bible for Hollywood players for a generation, it’s “Know your enemy.” I’ve seen no evidence of climate activists attempting to know their enemy.
Marc and I have chuckled for years at the complete absence of his opponents knowing much of anything about him. That’s part of why one of my initial questions to him was how much does he make. From the very start of my first getting to know him I’ve listened to environmentalists tell me with complete certainty that if you “follow the money,” you’ll see he’s making millions off of payments from the oil industry.
No, he’s not.
Anyhow, here’s your one silver lining. I timed his WORDS PER MINUTE rate of speaking for my interview with him from 2007. It was 225 WPM. I did the same thing for part of the last bit of this interview, 13 years later. I was a mere 210 WPM (normal conversation is about 150 max).
Maybe he’s slowing with age. Which might mean that some day, the age old “strategy” of climate activists of “Ignore him and he’ll eventually go away,” might finally happen. Maybe sometime around 2050.
We live in a media society, yet the members of congress have almost no in-depth media skills. Specifically, Senate.gov in 2018 said, “the dominant professions of Members of Congress are public service/politics, business, and law.” Those are not media/entertainment professions. And yet, we live in a media society where the head politician, the president, does himself have a background in media and entertainment which has clearly given him a huge, huge advantage over the past four years in working the media in his favor. The Democrats had one senator from the entertainment world who could match the president because he understood the importance of “performance” for today’s government. But they got rid of him.
AL KNOWS NARRATIVE. Of course he does. He comes from the entertainment world. He was a priceless resource for the Democratic party. He has deep narrative intuition. Still. (Photograph by Geordie Wood for the New Yorker)
SHOOT THE LAWYERS (NOT THE ENTERTAINER)
I am of the opinion that the obliteration of Senator Al Franken was the worst political event I’ve witnessed in all of my years of following politics, going back to the early 1960’s. The injustice of it was revealed powerfully in, “The Case of Al Franken,” the excellent New Yorker article last year by Jane Mayer.
After resigning from the senate (which still feels surreal), Franken went away for a while, but last year returned a little bit with his new podcast which I thoroughly enjoy. Last month he had as a guest MSNBC host and long time political writer Lawrence O’Donnell. It’s an excellent episode — lots of fun, lots of substance, but then eventually a sequence that I found once again heart wrenching.
Why was Franken so exceptional with opponents like that? Because of irrationality. Those sorts of characters are not bounded by the truth. They are completely irrational, which drives rational, honest people crazy.
But comedy is an irrational force, and is the proper match for them. I said this a decade ago when highly rational and honest climate scientists were being driven crazy by engaging in debates with climate skeptics.
Franken understands theatrics, and theatrics are at the heart of today’s politics. He gave a little glimpse into this in his discussion with Lawrence O’Donnell. Here’s a sequence where they are talking about senate hearings. I’ve put the best parts in red.
AL FRANKEN: I was disappointed with some of the judiciary hearings — on Kavanaugh, on Bill Barr — that was a real opportunity — and, you know, I had a performing background and knew how to create a moment and … I feel like my former colleagues don’t.
LAWRENCE O’DONNELL – No, they don’t have performing backgrounds, and so they’re not going to be able to deliver this the way that television critics want them to —
AL FRANKEN – Actually, it’s not television critics so much — it’s about creating a moment that gets on TV.
LAWRENCE O’DONNELL – Right. Yeah. They don’t know how to do that. That’s performing. You’re both a writer and a performer. You need senators who have staffers who think that way and know how to think that way and they don’t, generally, you then need senators who know how to deliver it, and they don’t generally, even if you laid it out for them — this is exactly how they should perform this — they wouldn’t know how to perform it. And then it’s interactive, and the way you planned to do it with this particular witness might now work.
AL FRANKEN – Oh, you have to listen to the witness, all the time.
LAWRENCE O’DONNELL – Well now you’re talking about improvising, which just about no one can do.
AL FRANKEN – What I’m saying is, moments get on TV.
There you have it. “Moments get on TV.” That is what good storytelling is about — building to moments.
And this, once again, is the basic divide between the ABT and the AAA structure. The ABT sets up a context with the AND material. Then it builds tension with the BUT, and then … if it’s done well, there comes “a moment” with the THEREFORE.
AAA is just flatlining — laying out fact after fact after fact, never really quite building to “a moment.” It’s what prevails in congress, and why C-SPAN coverage of Congress has been a running joke for decades.
Franken is absolutely right. Members of congress don’t get this, and they don’t get it in a big way. The Democrat senators demonstrated it brilliantly with the Kavanaugh hearing as I discussed on a podcast — a gigantic scattershot mess of “everyone doing their own thing” that never built to anything other than yet another gigantic defeat for the Democrats.
Franken was the great dramatic hope for the senate.
And actually, he did finally get his one big moment. It was recounted in painful detail in Jane Mayer’s New Yorker article. It was the story of the week, the day, the hour and the moment when Senator Chuck Schumer visited Franken in his apartment in DC and told him he had until 5:00 that afternoon to announce his resignation.
That was definitely a dramatic a moment. Which sucked.
Last week I published this article in Ensia about science fiction author Michael Crichton. It was criticized from both the left (“You implied the science community made him into a climate skeptic” – yes, the science community wore him down), and the right (“You called him the divisive, insulting label of ‘climate denier’” – yes, the editors changed my label of “skeptic” to “denier” — boo hoo).
Below I list 5 main sources I’ve drawn on for insight on Michael Crichton’s climate experience. Yes, he eventually wrote an unforgiveably bad novel about climate and deserved rebuke for drifting into a camp that was beneath him. But that said, the science world is still guilty of an enormous MISSED OPPORTUNITY for communication caused by the myopia that always plagues scientists in the subject of climate change.
Michael Crichton’s final interview with Charlie Rose in 2007: Two old friends, both sadly headed to ignominy.
A GIANT OF A MISSED OPPORTUNITY
Michael Crichton was a giant of a man, both figuratively with all his writings, and literally with his enormous height of six foot nine. He died shortly after turning 66. In the final act of his career he turned against the environmental movement resulting in his death having a fair amount of “good riddance” vibe to it.
But Crichton was incredibly smart, charismatic, and widely liked by all who knew him. Michael Ovitz, who was probably the best businessman Hollywood has known in the past five decades, ran Creative Artists Agency which represented Crichton for most of his filmmaking career. Ovitz wrote an entire chapter about Crichton in his autobiography that came out in 2018. The last line of that chapter said it all for Ovitz, “I miss him every fucking day.”
Michael Crichton was better than Carl Sagan when it came to science communication. Sagan was fun, but he was a doofus that I remember Johnny Carson making fun of constantly. Nobody made fun of Crichton. All the way up to Steven Spielberg — they listened and respected him when he spoke.
I weighed in last week on the environmental site Ensia arguing that, yes, Crichton did bad things in promoting the anti-environmental agenda in his final decade, but before he was bad, he was good. He offered up powerful insights on the communication of science, but scientists were basically blind to him.
The science community can be blind at times. Science suffers from a lack of leadership. A good leader would have, in 1980, known that communication was already being identified as a major challenge to science, which it was — I remember it vividly, it’s when I first started getting interested in the subject. Anyone with an open mind would have surveyed the landscape, spotted Crichton’s split background of science and cinema, plus seeing that his 1975 paper on “Medical Obfuscation,” showed that he already knew the problem — then set to work doing whatever it took to recruit him to be a major constructive, positive asset to science.
But that didn’t happen. Here’s at least three reasons why.
THREE REASONS WHY CRICHTON WAS IGNORED
1) IVORY TOWER – Michael Crichton left the Ivory Tower of academia in the late 1970’s. As soon as you do that, you’re viewed as inferior. It’s an age old syndrome. It’s simply what academics do. It even happens when you stay in the Ivory Tower and dabble outside of it as Carl Sagan did. Academics look down on non-academics. How do I know? Because I did it when I was a tenured professor of marine biology. I thought people at government agencies were second rate — people who couldn’t cut it in academia. That wasn’t based on experience, it was the mindset drilled into me by the faculty and grad students above me. There is no avoiding it. When you go to church, you are programmed with the doctrine. Academia is a church. Furthermore, Crichton went to Hollywood, meaning he joined the circus. Nobody wants to seek the wisdom of a Hollywood clown.
2) HERO WORSHIP – Scientists love being worshipped. It’s another age old syndrome. And again, I know this because I was one. They gather their knowledge, then hold it over the heads of the public. It’s fun! It’s a game the public likes to play as well — turn to the scientists, as if they are the mystical, flawless soothsayers of our society. But they aren’t. They make a mess of just as much stuff as average citizens. Furthermore, today’s information overloaded society has produced a science world that is filled with massive amounts of publication flaws and shortcomings. It’s all run by humans, there are no flawless heroes. Again, this was Crichton’s life’s theme.
3) NO LEADERSHIP – Science is run by committees, top to bottom. Committees don’t lead, they facilitate. They don’t come up with good ideas and make them happen, they wait for individuals to come to them with good ideas that they can support or reject. Given the mountains of money and good times Crichton was having in Hollywood, he wasn’t about to ask a committee if they wanted his help.
The result by 2007 was the dark demise of a brilliant man with a brilliant mind. He spent the last decade of his life trying to follow the basic practice of his life’s work — which was to question science and scientists. But this time he found himself ending up as an enemy of science.
Here are 5 sources that I draw on in forming my impression of who Michael Crichton was, and why his life presents a story that the science world, if it really is interested in creating a healthy, human society for the future, should learn from. Of course I’m probably dreaming, but so was Crichton.
FIVE SOURCES OF MY INSIGHTS INTO WHO MICHAEL CRICHTON WAS
1) THE 2007 CHARLIE ROSE INTERVIEW – everyone should watch this sad, sad record of who Michael Crichton was near the end of his life. In 2007, a year before his death, Crichton did a final interview with his friend, Charlie Rose (who is now disgraced and disowned for his work place behavior).
You’ll see two things on display. First, that he had been beaten down by his critics, but also second that he wasn’t a raving madman. He was very civil, very dignified, very respectful, and was only asking for what the entire practice of science is supposed to be — an exercise in rational thought. By 2007 he had been the target of a great deal of irrational rage, delivered in the name of science.
Granted, he brought it on himself. It began with his questioning of the environmental movement, then ultimately ridiculing the movement in his poorly crafted novel, “State of Fear.”
For me, the act of learning about his writing that novel was like learning that one of your favorite interviewers of smart people turns out to be a serial sexual harasser (Charlie). The novel wasn’t just transparent in it’s anti-environmental agenda, it was pathetic in it’s lack of human depth of characters. As much as I’d like to defend Crichton’s questioning of climate science, that novel makes it impossible at a human level. He proved himself to be utterly tone deaf with it.
But still, he was always civilized and wanting only to be a provocateur. I think his core problem is that he was designed for a different era where the major discourse took place through written media that had editors who restrained the inner demons of writers. As I myself experienced in 2005, the internet allowed for the bypassing of editors for many venues, unleashing a Pandora’s Box of hatred on the public in a way that humanity still hasn’t figured out how to deal with (though comedian Ricky Gervais, in his brilliant and aptly titled Netflix special, “Humanity,” has plenty to say about it that’s wonderful).
Crichton spent his last decade as a target and victim of roving packs of online trolls that he never made sense of.
Here’s transcription of some of the most powerful and insightful moments of the interview with regard to the climate issue. I’ve added red for some of the most interesting bits.
31:00 – ON THE MEDIA … Michael Crichton: The media is not interested in a balanced perspective Charlie Rose: I am MC: But you’re very rare.
32:00 – ON THE SUBJECT OF AL GORE’S MOVIE … MC: If I want to make a movie — that said what he said — I could make a much better movie. MC: Attitudinally it (Gore’s movie) is wrong. It is a scientific matter that we need to look at as dispassionately as possible.
35:00 – ON AL GORE AND “THE DATA” … MC: I think he relies on the expert witness, and I don’t. CR: You do the work yourself? MC: Yes CR: And you don’t think he does the work himself? MC: I don’t think he goes and looks at the data.
35:50 – ON THE FUTURE … MC: I believe the future is unknowable. MC: Climate, according to the last UN report, is a coupled, chaotic, non-linear system. They say long term prediction of climate is not possible.
36:30 – ON THE NEED FOR DRAMA … MC: Most people I know haven’t looked at the data at all.
37:00 MC: People always — it’s not just America — people line up for the catastrophe.
37:30 MC: I’ve done this as a test — sit down at a dinner party and say, “The world is coming to an end and you get immediately the aroused attention at the table. Alternatively you say, basically everything is good. The world is getting better … CR: Nobody cares. MC: No, they get angry. Or they turn away. It’s not what we want to hear. We want to hear disaster. CR: But isn’t that true about writing books and making movies? MC: Yeah. Crisis. Crisis. Tension. Drama. You don’t want to read a story that doesn’t have a story. That doesn’t have consequences.
39:00 – ON HIS OWN COURAGE … MC: I didn’t want to write it. I decided I wouldn’t write it. I said “I’ll keep my opinions to myself.” I had breakfast with a scientist friend of mine I hadn’t seen for 30 years. He said you have to write it. I said, “No, no, I’m gonna get killed for this.” I’d like to say as a result of that conversation I decided to write it. I went home and thought, “You know, I’m not writing this. I’ll keep my opinion to myself.” I started to work on something else and I felt like a coward.
39:50 – ON REDUCING EMISSIONS … CR: You’re not arguing we shouldn’t reduce the amount of fossil fuel we’re putting in the atmosphere? MC: No. CR: You’d be happy with tougher standards on auto emissions and all that stuff? MC: Should have done it decades ago. I was in favor of a carbon tax, 25 years ago. Still waiting for it. It’s a very logical thing to do.
40:20 – ON ENVIRONMENTALISM … MC: I want an environment that’s great. I don’t think this is as an important of a problem as other people do. That’s the essence of it.
50:30 – ON THE HATRED HE RECEIVED … MC: I proud of having done the book about global warming. I knew everybody was going to be against me, and I thought, this is what I believe, and I’m sorry, and I said it, and I did it, and I’ve taken just flack for it. You know what, it is what I believe. CR: You went into rough seas. MC: Very rough seas. Nasty and personal and brutal and unfair and mean. CR: What was nasty and brutal and unfair and mean? MC: Oh, Charlie, this is — you want to look at what people will say — for example, when I started talking about genetics, people would say you might get some criticism for this. Well, I haven’t gotten any criticism for genetics, let me tell you. I know what criticism is. But …… I’ve had the experience of having had books in print for 40 years, so I can go back and look at the stand I took when I was in favor of abortion when I was a medical student in Boston in 1967, six years before Roe v. Wade and I can look at that and go was I right or not and I can say dammit I was right. And when I wrote “State of Fear,” I was imaging, what’s it gonna look like in 40 years? I think I’m gonna come out just fine.
2) MY 28 YEAR FRIENDSHIP WITH A CLOSE ASSOCIATE OF CRICHTON – In 1992 I met a screenwriter who worked closely with Michael Crichton for 15 years, giving notes on his novels, writing screenplays for his movies, even founding a video game company with him in the late 1990’s. In 1999 he gave me a copy of Crichton’s AAAS speech before he delivered it. We’re still close friends. He’s shared a great deal of insights into what Crichton went through over the years.
3) MY EMAILS WITH CRICHTON IN 2007 –In 2007 — the same time as the Charlie Rose interview, a year before Crichton died and I was filming my movie “Sizzle: A Global Warming Comedy,” my friend introduced me to Michael Crichton via email. We traded 4 months of emails. They reflect exactly what he’s saying in the Charlie Rose interview.
I wrote my first email expecting a two sentence reply wishing me well. What I got back was double the length of my email, saying it was probably already “too late” for the issue of global warming, and with a PS that warned me that the personal politics of global warming would be much worse than what I had encountered with intelligent design. He was right.
He also warned me at one point, “I am probably the most cynical person on this entire planet.”
There were about 20 emails from him over the next three months. Suffice it to say it reflected a man who wanted to engage in civilized discussion, but was worn out by all the rage he had endured. HOWEVER, I do think it’s worth asking how much of that rage was global warming versus the new found killing ground of the internet, blogging and posting comments. Had he published some of his earlier books in 2004 he probably would have received just as much troll action.
I certainly lived three decades of professional life and never experienced any of the mass insanity that erupted around 2005 with the advent of blogging. I think Crichton died long before everyone began to realize how mostly stupid and trivial social media arguing ends up being.
One pretty bad element was his line in one email, “Mark my words, four years from now global warming will be the WMD of today.” He was referring to the over-blown hype around Weapons of Mass Destruction and the war in the middle east. His quote looks pretty bad 13 years later. Whoops.
4) MIKE STRAUSS – My Story Circles co-developer Mike Strauss, who worked at AAAS in the 1990’s, was the guy who thought up, made happen, and hosted Crichton’s 1999 keynote speech to AAAS that was so prescient. He has shared with me all the details of that event — including the A/V problems during his speech (back in the old days of slide projectors that blew bulbs during talks), and the lame Q&A where nobody asked about the speech. They only wanted to know, “How can we make more Jurassic Park movies that will recruit more kids to science?”
5) HIS 2003 CAL TECH LECTURE “ALIENS CAUSE GLOBAL WARMING” – read his 2003 Cal Tech lecture— it is EXTREMELY smart and most of it hard to argue with.
In the end, Michael Crichton’s downfall was a lack of a deeper sense of people as deeply flawed humans. It’s reflected in his novels. He was extremely good with story structure, but at the same time, extremely weak on character development.
He was a shy, awkward man who really didn’t understand humans as well as might be expected of someone so successful with communicating TO humans. His novels were stories populated by stick figures.
He didn’t get it when it came to human nature, and is guilty of having done damage to the serious cause of environmentalism in general. But the climate community still needs to be faulted for being so single minded/myopic as to not having been able to pick out the good from the bad in what he had to say.
That was the point of my Ensia article. Before he was bad, he was good. Don’t be so myopic that you can’t look past the bad to make use of what was good. You don’t have to respect him, just learn from the experience.
I’m sure this isn’t appreciated, but what can you do. It’s very simple. Look at the molasses of their abstract, then look at the clarity and simplicity that the ABT structure brings. It’s a prime example of the obfuscation problem identified 45 years ago by Michael Crichton.
OBFUSCATION IS THE PROBLEM
There’s no need for detailed explication. In 1975, then-biomedical researcher Michael Crichton (later to be the author of “Jurassic Park,” among a wealth of science communication feats), published an appropriately concise paper identifying “obfuscation” as the prime target for effective science communication. His paper was ignored, and as a result, today we have authorities on science communication practicing obfuscation as they try to explain how it works. Just look at these two versions of the abstract for a paper appearing this month in the Proceedings of the National Academy of Sciences titled, “Scientists’ Incentives and Attitudes Towards Public Communication.” It’s not that their version is wrong, it just has poor narrative structure, making it difficult to read (i.e. poorly communicated). This is what the ABT Framework is about. It’s not easy, but it’s essential if anyone is ever going to make any progress against the problem of obfuscation that was identified so simply so long ago.