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#87) THEREFORE… Earth Optimism

THE EARTH OPTIMISM ABT: Earth Day is the largest secular holiday in the world, AND since 1970 has presented the bad news of how we are destroying the planet, BUT bad news takes a toll, THEREFORE this year the Smithsonian Institution is presenting The Earth Optimism Summit which shifts the focus of Earth Day to stories of success.

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TIME TO ADVANCE THE NARRATIVE

ALL WE ARE SAYING, IS GIVE OPTIMISM A CHANCE

“We’re destroying nature.”  “We’re killing the planet.”  “Everything is dying.”  “We’re all horrible people.”

That’s been “the narrative” for the environmental movement for over 45 years — since the first Earth Day in 1970.  It was needed in the early days to motivate and light the fires needed to defend the planet.  But there’s an air of pessimism that inevitably arises from so much grim news. That pessimism eventually saps the life out of even the hardest workers.

Two scientists who figured out this problem more than a decade ago are coral reef ecologists Drs. Nancy Knowlton and Jeremy Jackson.  I watched their awakening over the course of several years when they were professors of marine biology at Scripps Institution of Oceanography.

By 2010 they were both starting to work to change the tone of ocean conservation from constant kvetching to focusing more on “where things are working.”  They launched a series of symposia around the title, “Beyond the Obituaries for the Oceans.”  Their feeling was, “We’ve read enough obituaries for parts of the ocean, let’s shift our attention to the pockets of success in saving the oceans.”

Nancy launched the hashtag for #OceanOptimism which rapidly gained popularity.   A couple years ago she then began spreading the theme to #EarthOptimism.  From there she took the idea to the top of the Smithsonian Institution, where she is now a senior scientist.  They got behind it in a big way, and voila …

 

THE EARTH OPTIMISM SUMMIT APRIL 21-23 IN WASHINGTON DC — YOU CAN ATTEND!

The plans are now set for a gathering of over 200 conservationists ranging from scientists to economist to lawyers to communications folks to tell stories of conservation success from around the world.  I’ll be one of the speakers.  And here’s the good news — it’s open to the public for a modest registration fee.

Actually, here’s the very best news — the event has a clear narrative.  Unlike too many gatherings these days where people don’t really know what they’re trying to say (they’re just angry) this event knows EXACTLY what it has to say.

What the organizers and all the participants have for a message is laid out clearly with ABT structure in the subtitle above.  In fact, you can even boil it down to a single word, reflecting a clarity of purpose that’s essential for people to dedicate their lives to a mission and remain inspired over time.

That word is OPTIMISM.

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