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#89) Melania Trump Scores a Narrative Zero

Anyone surprised? Yes, she’s gorgeous, but when she speaks she ain’t saying much. At least not in narrative terms. The Narrative Index of her speech yesterday at the State Department was 0. One IF, 35 ANDs, no BUTs.

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LET ME TELL YOU A STORY — OH, NEVER MIND.

NOT YOUR BEST BEDTIME STORYTELLER

The First Lady gave a speech at the State Department yesterday as part of presenting the International Medal of Courage Award to 13 women. I’m sure it was well received, and it’s not to say that the simple Narrative Index of BUTs to ANDs (times 100) is the definitive word on content, but really … zero?

That’s what she scored. She never said the word BUT though she said AND 35 times. It was pretty much of a perfect And, And, And, (AAA) presentation.

The deeper question is who wrote it? Which of course was the same question raised for her RNC speech last summer, part of which was plagiarized from Michelle Obama. That speech at least had 5 BUTs for an NI score of 7 (though none of the BUTs were in the plagiarized part).

The bottom line is that she speaks the same as she looks. Beautiful but kind of shallow when it comes to content.

 

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