There’s lots of excitement around Chat GPT AND it’s clear Artificial Intelligence will soon put an end to human culture (as Maureen Dowd conceded yesterday in the NY Times), BUT in the meanwhile Narrative Structure is still everything, THEREFORE we’re hard at work in 2023 propagating the ABT everywhere possible.
Suddenly the ABT is being put to work in a lot of places. Yay.
It’s taken a decade. From the World Bank to Pfizer to the Smithsonian to Cornell University … people are seeing the power and application of the ABT Framework as a tool for finding the narrative core of your material.
All we can say is yes, it works.
To learn more: ATBFramework.com